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  • Writer's pictureSteve Babaeko

Steve Babaeko Emerges AAAN President

Updated: Aug 25, 2021

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Chief Executive Officer and Chief Creative Officer of X3M Ideas Group, Steve Babaeko has emerged the new president of the Association of Advertising Agencies of Nigeria, AAAN, in a virtual AGM and congress conducted today.

Apart from Babaeko, Jenkins Alumona also emerged as the new Vice President of AAAN to direct the affairs of the association for the next two years.

Recalled Babaeko announced his revolutionary manifesto on Thursday last week hinged on world class positioning and women empowerment.

Analysts say Babaeko has the capacity to reposition AAAN having garnered over 20 years experience in advertising business. Apart from this, he is currently the only Nigerian named in Adweek’s elite list of 13 Global Creative leaders in 2019, and for three years running, has served on the Grand Jury of the New York Advertising Festival, as well as being a keynote speaker at the 2018 International Advertising Association conference. His impressive stint in the international advertising scene also saw him act as judge on the 2017 The Loerie Awards

Steve is renowned for his creativity and consistency as he has successfully taken one of Nigeria’s most innovative creative agencies, X3M Ideas to greater height, establishing X3M Ideas SA PTY to serve the business interest of the agency in the Southern African region.

He began his career in 1995 with MC&A Saatchi & Saatchi where he worked for five years, then to Prima Garnet Ogilvy, where he also worked for another five years. He also spent 7 years at 141 Worldwide, where he worked as creative director before establishing X3M Ideas in 2012.

Steve Babaeko’s vision of togetherness and women empowerment are very salient and exciting points, and the advertising industry may be set for an interesting upturn under his leadership.

The Association of Advertising Agencies of Nigeria (AAAN) was founded in 1973 as a sectoral body within the Nigerian marketing communications landscape and has become a force to be reckoned with both locally and internationally. Formerly known as Association of Advertising Practitioners of Nigeria (AAPN), the Association formally changed its name from Association of Advertising Practitioners of Nigeria (AAPN) to Association of Advertising Agencies of Nigeria (AAAN) on May 1st, 2004 during its 31st AGM/Congress. AAAN is the umbrella body that coordinates and promotes the interest of Advertising Agencies in Nigeria.

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